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Gen Z’s POV on Skincare Habits is MVP Heading into 2025

Sixty-one percent say they won't leave the house without looking their best, per a new report from YouGov America.

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By: Lianna Albrizio

Associate Editor

A new YouGov report says Gen Zers, though too young for an anti-aging regimen, value good skincare routines to preserve their youthfulness. “Gen Z consumers place huge importance on their skincare regimen and are extremely discerning in the brands they select,” said Ashley Brown, account director at YouGov America. “They are also a big spending segment of the market that’s particularly open to trying new products and jumping on trends, most often swayed by friends, social ads or influencers.”...

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